HOW TO USE SOCIAL MEDIA TO GET BETTER SEO

By: Julie Bond - May  2017

1) What is your NUMBER 1 business goal?

The number one goal our clients consistently identify is increasing the bottom line. Whether a non-profit or for-profit, at the end of the day your organization or business needs to make money. Am I right?

2) What's the BIGGEST CHALLENGE you face in getting this goal met?

We've found that TIME & EXPERTISE are the biggest hurdles you need to overcome. We don't all have a marketing division dedicated to all the many aspects of marketing our business. In fact, many of us try to 'DIY' solutions. However, marketing is the primary method to achieve the number one objective (see question 1). So shouldn't this be a priority for us to get right?

It can be a confusing sea of information and 'jargon' to navigate when you aren't familiar with the terminology or the changing tide of marketing best practices. There was a time when a postcard or a newspaper ad were sufficient to get your business noticed. Nowadays you have a flurry of online methods to promote your business, and it seems to be changing everyday.

For instance, did you know that SOCIAL MEDIA has emerged as one of the fastest methods of improving your online Search Engine rankings? But using it the wrong way can actually be HURTING your business. How are YOU using social media in your marketing strategy?

PRO TIP

You can register a #HASHTAG and use it exclusively to help build your brand, target online traffic, and create 'buzz' around your events (hey...that's called MARKETING!)

SOCIAL MEDIA

There are literally hundreds of 'channels' (e.g. Facebook, Twitter, Pinterest, Instagram, etc.) that serve information (aka content) to the World Wide Web. How are you using Social Media to market your business?


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