Your Pain Is Our Problem

By: Julie Bond - Apr  2017

Your company already had a ____ (fill in the blank - website, logo, marketing strategy, social media strategy), but it was time for a new one. Or at least that's what you thought. So you researched some companies that sounded and looked good (or at least their websites looked professional). Company ABC had an impressive portfolio, Company XYZ boasted great prices and had monthly maintenance packages that they would provide you with insights for your website. Perhaps they even gave some astronomical statistics about Search Engine rankings from a Case Study they created.  Each company offered a flat rate for the project, without even having a consultation. Who doesn't like seeing prices up front, right?

They promised to optimize your site for SEO (sounds a little vague, but you're pretty sure it's important), and give you a CMS (whatever that means) so you could make changes to your site yourself if you wanted. You felt pretty good, and the budget was right, so you signed up on their web form, without so much as a conversation. You even signed off on having them move your current hosting to a new solution (because it was what they specialized in, right?) At first things moved along rapidly, and even though you weren't in love with the design, they convinced you that this was better because it's "responsive" and you need to be "mobile". The site was finished after several weeks, at least to their specs, and you had something new. Everything seemed to work, even though it wasn't what you envisioned. And then...the already disenchanting honeymoon was over. Abruptly.

Two weeks later you hadn't heard a thing from Company XYZ, but you needed some content corrections and a few links were not working properly. You called, you wrote, but they were suddenly radio silent (insert cricket sound byte). Another two weeks and you were starting to wonder if you had imagined the entire thing. The only evidence was a site you didn't love and couldn't even log into because the credentials they provided didn't work, and now you were stuck unable to do anything about it. Two months later you were finally responded to with the login information, and a link to a tutorial on how to create a blog post. Great.

Does this sound familiar? We know, because we have heard it from so many clients who come to us, disenchanted and feeling abandoned. This is why we do what we do. It's not your job to know how to manage your social media, track SEO metrics, get new content on your site, or make 'quick' changes to the pages on the fly.

The company you hire should be an extension of your own business. That is our philosophy at Four Star Designs. We partner with our clients, and take our time to do what we refer to as DISCOVERY. This is an initial series of conversations that has proven to be the most critical part of our process. This is when we become immersed into YOUR vision for the project. Whether you are wanting a new logo or an end-to-end marketing strategy for the long haul, we are here to listen, learn and then guide you with our expertise.

What we know, we do. What we don't, we admit. Transparency, honesty, and humility are the core values of our business. When we don't have an answer to your question, we will simply say, 'You know, I'm not sure...but I'll find out and get back to you.' And guess what? Then we do.

We aren't always the fastest or cheapest solution, and we don't make promises we can't keep. If you're looking for a 'same day web design' or 'prefab logo', we are not the right fit for you. However, if you're interested in investing in your business or organization, and you want a partnership with an honest firm, founded on integrity, formally educated in Web Design & Interactive Media, and with a rich history of managing marketing and customer experience journeys, we would love to start DISCOVERY with you and see where it leads.


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Four Star Designs LLC provides marketing strategies to human service organizations. Customer Jouney Mapping is an important part of our process.

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